LP Locker #2: SoFi
Pain points be gone.
Welcome to LP Locker #2. Today, we’re looking at a landing page from SoFi, a personal finance company that's funded $73+ billion in personal loans to more than 10 million members since 2011. This landing page focuses on personal loan products.
Breakdown
📰 Headline: Low rates. No fees required. Personal loans made easy online.
✍️ Bullets: Low fixed rates. Save big on a personal loan from $5k - $100k. No fees required. No prepayment fees and no late fees. Fast funding. View your rate in minutes - funds could be ready as soon as the same day you sign.
🚀 Call-to-action: View my rate
💎 Value prop: Ease of use
Takeaways
address pain points right off the bat
lower friction to a complex process
build trust with bold, optimistic graphics
Key Line
"Our members have paid off more than $26B in high-interest debt."
Locker Note
"The proven headlines work because the original headline writer 'lifted' words and phrases from the running chatter in our subconscious minds. The words and structures in these headlines resonate with people at a deep, deep level. It's almost as if they recognize these words as their own thoughts when the read them on paper or a computer monitor — and thus feel compelled to keep reading."
Landing Page Locker features real landing pages powered by serious ad spend—found in the wild and delivered to your inbox 3x/week (M, W, F). Built to give copywriters, marketers, designers and other creatives ongoing ideas and inspiration.
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